Visual Identity for the initiative about the usage of Ai-tools at Roche, called Galileo.
Fast paced project, created only with Ai-tools except detail retouching. Starting from the point of «Galileo Galilei» as main input. The concept, visual language and final elements emerged iteratively and feedback driven between the different Ai tools.
An explorative approach used to implement ever evolving new possibilities to augment the complete creative process and project pipeline.
Art Direction, Branding, Visual Design
Midjourney, chatGPT, Ps
©Roche, Yves Krähenbühl, 2023